How do you transform a webinar or an Internet conference into a memorable, highly engaging and useful event? What are the key areas in which one needs to work to move online events from one-way presentations, with zero interaction and involvement, to highly engaging learning experiences where everyone gets to participate? Photo credit: Andres Rodriguez In this introductory guide to the key strategies to host memorable and engaging online events, Adriano Pianesi and Amy Lenzo illustrate the key principles that are behind the art of successful hosting of online events. In particular, you can learn and understand: Why web conferencing is ...

How do you create a professionally-looking explanation video that illustrates in simple words what your company does and how it solves its customers problems? Given the wide number of options on the market, the little time available to choose and the little familiarity a new client may have with your business and the services it provides, if you cannot explain rapidly and in simple words what you and your company do, you may be definitely leaving lots of business on the table. Photo credit: mbbirdy On the other hand, putting together a simple video explanation, that helps your company explain in simple terms what may otherwise require l ...

Though I am not a great fan of conferences and events (as I find them still utilizing old-fashioned delivery formats, which keep and increase the separation between audience and presenters) there are key factors that can make me become a most passionate event fan. Photo credit: Mlenny Photography Specifically: Venue: The event is designed around a special location or place, where the "being there" is not just the same as sitting inside an anonymous auditorium chair. In the best cases, the event topic and interest extends gracefully in the locales, hotels and streets hosting the event. Duration: The event spans a number of days ...

MasterNewMedia, is officially among the Panda victims. The site was hit first by the new Google Farmer update, also known as “Panda”, on February 24th, and then again, even more strongly on April 11th 2011. The impact on the revenue front has been dramatic. Photo credit: Eric Isselée - iStockphoto In this MasterNewMedia multi-part guide devoted to Google Panda, you will be able to better understand what Panda is, how it works, what damage it can create, and what I and others have done to come out of it. As a matter of fact and for the sake of giving myself greater motivation to go on, in such a difficult and adverse situation, I decid ...

This is the story of SEOmoz, as I have heard it by sitting in the first row of a small but very attentive audience at the LUISS University in Rome, Italy. The storyteller is Rand Fishkin himself, the father and founder of an SEO company which has become synonym of high value tools and services, competence, and a natural inclination to share valuable information before asking something in return. Photo credit: Rand Fishkin As Rand himself announced at the beginning of his presentation, this is the first time that the full story of SEOmoz is being told publicly, in front of an audience and the first time that he his sharing some of lesser ...

Are you looking for a web-based service that allows you to create and publish a professional online survey? Do you need to create an online survey but are not too sure about what service to use? In this MasterNewMedia guide you can find the best available online survey services and some information to help you choose your ideal one. Photo credit: John Takai Online surveys main application is to help you get in touch with your customers and readers. Whether you want to know what your subscribers think of your site or how well they have received your new price changes, creating online surveys is a perfect way to receive opinions and criti ...

If you are interested in finding out the rate of organizational adoption of social media by the largest charities in the US, this new report written by Nora Barnes and sponsored by the University of Massachusetts Dartmouth Center for Marketing Research provides all of the information you are looking for. Photo credit: Eyeidea and AlexMax Key highlights from this report include: a) For the first time in the past four years, every charity surveyed reported using at least one form of social media. b) Nearly all of the organizations reviewed have a Fecbook presence, a blog, and many have already a stable presence on Twitter. b) This latest ...

If you are searching for Open Source software, where do you find good directories and collections of OSS tools, and how do you evaluate the many candidates available? Photo credit: Ophelia Cherry Unless you are looking for popular popular open source software - such as the ones available in the SourceForge top downloads or the few ones backed by vendors like Apache, Linux, MySQL, PHP, eMule, GIMP, OpenOffice or VLC, Google search might not be your best solution to find specific open source software to suit your needs. For example, if you search for an open source web editor on Google, you won’t find BlueGriffon, a web editor based on t ...