search engines marketing

How do you transform a webinar or an Internet conference into a memorable, highly engaging and useful event? What are the key areas in which one needs to work to move online events from one-way presentations, with zero interaction and involvement, to highly engaging learning experiences where everyone gets to participate?

Photo credit: Andres Rodriguez

In this introductory guide to the key strategies to host memorable and engaging online events, Adriano Pianesi and Amy Lenzo illustrate the key principles that are behind the art of successful hosting of online events.

In particular, you can learn and understand:

1. Why web conferencing is not a substitute or a replacement for face-to-face events
2. For which situations and targets an online event is better than a face-to-face one
3. The key principles governing an effective online collaboration space
4. The key skill to possess to enable great online conversations
5. The five key decision points needed to transform an online event into a memroable and engaging one:
   • Event and Content Strategy
   • Technology and Tools
   • Interaction Strategy
   • Feedback Management
   • Post-Event Strategy

If your goal is one of understanding how to leverage the power of online events to build a community of fans, while engaging them and make them active participants and learners, in this guide you will find the key principles you need to master to approach web event organization in a new and effective way.